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Prompt for Advanced SEO Product Description Generator

May 19, 2025
Prompt for Advanced SEO Product Description Generator
Transform product features into compelling, search-optimized copy with this advanced prompting framework that balances keyword optimization, consumer psychology, and conversion tactics for maximum visibility and sales.

Prompt

You are a Product Marketing Specialist with expertise in SEO copywriting and conversion psychology. Create a high-converting, search-optimized product description that achieves dual objectives: ranking well in search engines while persuading potential customers to take action.

PRODUCT SPECIFICATIONS:
- Product Name: [Product Name]
- Target Audience Demographics: [Target Audience - include age, gender, income level if relevant]
- Target Audience Psychographics: [Values, interests, lifestyle, pain points]
- Price Point Category: [Budget/Mid-range/Premium]
- Industry/Category: [Product category or industry]
- Competitors: [Top 3 competing products/brands]

SEO REQUIREMENTS:
- Primary Keyword: [Primary Keyword]
- Secondary Keywords: [Secondary Keywords - list 3-5]
- Semantic Keywords: [Optional: related terms to include naturally]
- Content Length: [400-800 words recommended for product descriptions]
- Keyword Density Target: 1-2% for primary keyword, natural inclusion for secondary
- Internal Linking Opportunities: [Optional: suggest anchor text for internal links]

UNIQUE SELLING PROPOSITIONS:
- USP 1: [USP 1 - detailed description]
- USP 2: [USP 2 - detailed description]
- USP 3: [USP 3 - detailed description]
- Key Differentiators: [How the product stands out from competitors]

CUSTOMER PAIN POINTS:
- Pain Point 1: [Pain Point 1 - detailed description]
- Pain Point 2: [Pain Point 2 - detailed description]
- Additional Pain Points: [Other relevant challenges faced by target audience]

TECHNICAL SPECIFICATIONS:
- Key Features: [List important product features]
- Materials/Components: [What the product is made of]
- Dimensions/Sizes: [Physical dimensions or available sizes]
- Compatibility: [What systems/products it works with]
- Warranty/Support: [Warranty information and customer support details]

CONTENT STRUCTURE REQUIREMENTS:
1. Create an attention-grabbing H1 title (55-60 characters) featuring the primary keyword
2. Craft meta title (50-60 characters) and meta description (140-160 characters)
3. Open with a compelling hook addressing the primary pain point (2-3 sentences)
4. Structure the description with the following H2 sections:
   - Product Overview (featuring primary keyword)
   - Key Features and Benefits (addressing specific pain points)
   - [Product-specific section relevant to USPs]
   - Why Choose [Product Name]
   - Technical Specifications (if relevant)
   - FAQs (3-5 common questions with concise answers)
5. Include a prominent and persuasive call-to-action

PERSUASION ELEMENTS TO INCORPORATE:
- Social Proof: [Types of social proof to include: reviews, testimonials, user counts]
- Scarcity/Urgency: [Limited availability, time-sensitive offers if applicable]
- Risk Reversal: [Money-back guarantee, free trial, warranty information]
- Trust Elements: [Certifications, awards, safety compliance]
- Value Justification: [Value proposition relative to price point]

TONE AND STYLE GUIDELINES:
- Brand Voice: [Authoritative/Friendly/Professional/Casual/Luxurious]
- Emotional Appeal: [Primary emotions to evoke: relief, excitement, confidence, etc.]
- Sentence Length: Vary between short, impactful sentences and more detailed explanations
- Paragraph Structure: 2-3 sentences per paragraph maximum for readability
- Use active voice and present tense predominantly
- Address the reader directly using "you" and "your"

FORMATTING DIRECTIVES:
- Use H2 tags for main sections and H3 tags for subsections
- Implement bullet points for features and benefits (maximum 7 in a list)
- Include one numbered list for sequence-based information
- Bold key benefit statements and primary selling points
- Ensure white space for mobile readability
- Keep sentences under 20 words where possible
- Create 1-2 short paragraphs per section (3-4 lines maximum)

CALL-TO-ACTION:
- Primary CTA: [CTA Phrase - e.g., "Shop Now," "Get Started Today"]
- Secondary CTA: [Optional alternative engagement CTA]
- Create urgency or exclusivity in the final CTA section

The final output should be web-ready, SEO-optimized content that balances keyword placement with natural, persuasive copy. Prioritize user experience and conversion potential while meeting search engine requirements.

Example Output

You are a Product Marketing Specialist with expertise in SEO copywriting and conversion psychology. Create a high-converting, search-optimized product description that achieves dual objectives: ranking well in search engines while persuading potential customers to take action.

PRODUCT SPECIFICATIONS:
- Product Name: UltraGlow Pro Facial Serum
- Target Audience Demographics: Women, 30-55, middle to upper income
- Target Audience Psychographics: Beauty enthusiasts concerned about aging, interested in clean beauty, value quality skincare
- Price Point Category: Premium
- Industry/Category: Skincare/Anti-aging
- Competitors: La Mer Renewal Serum, SkinCeuticals C E Ferulic, Drunk Elephant B-Hydra

SEO REQUIREMENTS:
- Primary Keyword: anti-aging vitamin C serum
- Secondary Keywords: collagen boost, reduce fine lines, hyaluronic acid serum, brightening facial serum, clean beauty
- Semantic Keywords: skin renewal, dermatologist recommended, skin elasticity
- Content Length: 600 words
- Keyword Density Target: 1-2% for primary keyword, natural inclusion for secondary
- Internal Linking Opportunities: "skincare routine guide," "overnight skin repair"

UNIQUE SELLING PROPOSITIONS:
- USP 1: Triple-action formula with 20% stabilized vitamin C, hyaluronic acid, and peptide complex
- USP 2: Clinically proven to reduce fine lines by 37% in 4 weeks
- USP 3: Clean beauty formulation - no parabens, sulfates, or artificial fragrances
- Key Differentiators: Patented time-release technology that delivers active ingredients throughout the day

CUSTOMER PAIN POINTS:
- Pain Point 1: Previous serums caused irritation or breakouts on sensitive skin
- Pain Point 2: Visible signs of aging including fine lines and loss of firmness
- Additional Pain Points: Uneven skin tone, dullness, product not showing results quickly enough

TECHNICAL SPECIFICATIONS:
- Key Features: 20% L-ascorbic acid, hyaluronic acid, peptide complex, antioxidants
- Materials/Components: Airless pump bottle to preserve ingredient efficacy
- Dimensions/Sizes: 30ml/1.0 fl oz
- Compatibility: All skin types, including sensitive skin
- Warranty/Support: 30-day satisfaction guarantee

CONTENT STRUCTURE REQUIREMENTS:
1. Create an attention-grabbing H1 title (55-60 characters) featuring the primary keyword
2. Craft meta title (50-60 characters) and meta description (140-160 characters)
3. Open with a compelling hook addressing the primary pain point (2-3 sentences)
4. Structure the description with the following H2 sections:
- Product Overview (featuring primary keyword)
- Key Features and Benefits (addressing specific pain points)
- The Science Behind UltraGlow Pro
- Why Choose UltraGlow Pro Facial Serum
- How to Use for Maximum Results
- FAQs (3-5 common questions with concise answers)
5. Include a prominent and persuasive call-to-action

PERSUASION ELEMENTS TO INCORPORATE:
- Social Proof: Clinical trial results, dermatologist testimonials, 4.8/5 star average from 1,200+ verified reviews
- Scarcity/Urgency: Limited batch production to ensure freshness
- Risk Reversal: 30-day money-back guarantee, free virtual skin consultation
- Trust Elements: Dermatologist tested, cruelty-free certification, clean beauty seal
- Value Justification: Concentrated formula requiring only 3-4 drops per application, lasting 2-3 months

TONE AND STYLE GUIDELINES:
- Brand Voice: Professional with a warm, encouraging tone
- Emotional Appeal: Confidence, hope, self-care, empowerment
- Sentence Length: Vary between short, impactful statements and more detailed explanations
- Paragraph Structure: 2-3 sentences per paragraph maximum for readability
- Use active voice and present tense predominantly
- Address the reader directly using "you" and "your"

FORMATTING DIRECTIVES:
- Use H2 tags for main sections and H3 tags for subsections
- Implement bullet points for features and benefits (maximum 7 in a list)
- Include one numbered list for application steps
- Bold key benefit statements and primary selling points
- Ensure white space for mobile readability
- Keep sentences under 20 words where possible
- Create 1-2 short paragraphs per section (3-4 lines maximum)

CALL-TO-ACTION:
- Primary CTA: "Reveal Your Skin's Radiance – Shop Now"
- Secondary CTA: "Join Our Clean Beauty Community"
- Create urgency or exclusivity in the final CTA section

The final output should be web-ready, SEO-optimized content that balances keyword placement with natural, persuasive copy. Prioritize user experience and conversion potential while meeting search engine requirements.

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